I’m getting graduate very soon and since my school is a full-time business school, I didn’t have much time for work during my studies. However I’ve been part of many students initiatives and I have practiced some volunteer work for an NGO.
Any case, I’ve been wondering what is it that companies look for when they take employees. Specially rookies that just left school. And casually this week I heard several times the “book smart – street smart” trade-off. Obviously, the perfect candidate for any kind of activity is the one capable of mix and also achieve balance with this two poles.
But nowadays, knowledge is more than in “street” (experience that gives you common sense) and “books” (intellectual growth and academic training). Nowadays, business are relations, breaking geographic boundaries, adapting your products and services to different cultures, etc. But most of all, business are about people. Collaboration. Learning all the time.
We all know this amazing channel were ideas come and go, are built and destroy every single day: the Internet. We use thousand of tools fo information management, microblogging, social networks, etc, etc…
We know people, we can “work” with them. And even lever our knowledge with our contacts networks. We have the power of knowing if this product would be accepted in European markets cause cultures are not unknown paradigms anymore, or we can understand the distribution problems of a service in South America. It’s all about knowing people and work with them, collaborating and learning full-time. It’s about being “Internet Smart”.
And not just that. Being “Internet Smart” is about find out all the information available about something to make a better decision. Is about knowing the experience of others to avoid old mistakes. Is combine books and experiences in one platform. Cause Internet is going to be what ever we made of it. Internet is us making it.
Be Internet Smart, buy an iPhone! Just kidding.







